SmartNews: Real-time Ads with ClickHouse

Alps Wang

Alps Wang

Feb 18, 2026 · 1 views

ClickHouse: The Data Pipeline Savior

This article provides a compelling case study of SmartNews's migration to ClickHouse, highlighting significant performance improvements in their real-time ad performance dashboards. The shift from a batch-oriented Redshift-based system to a streaming architecture built around ClickHouse has dramatically reduced query latency, enabling faster feedback for advertisers. The use of materialized views, the ReplicatedSummingMergeTree engine, and the uniqCombined function for calculating ad reach showcases a well-designed data pipeline optimized for both speed and scalability. The Kubernetes migration further demonstrates the team's commitment to flexibility and future-proofing their infrastructure.

However, the article lacks some depth in certain areas. While the architecture is described as simple, the specific configurations within ClickHouse (e.g., table engine choices, partitioning strategies beyond the described time-based windows, and the exact query optimization techniques) could be elaborated further to provide more actionable insights. The article also doesn't discuss potential challenges encountered during the migration, which could offer valuable lessons to other organizations. Furthermore, a deeper dive into the cost implications (both in terms of infrastructure and engineering time) of this migration would be beneficial. Finally, while the performance metrics presented are impressive, a comparison with other database solutions, especially those that also boast real-time capabilities, could provide additional context and highlight ClickHouse's relative advantages.

Overall, the article is a strong technical case study. It clearly demonstrates the benefits of ClickHouse in a high-volume, real-time analytics environment and provides a valuable blueprint for others facing similar challenges. However, a more comprehensive exploration of implementation details, potential pitfalls, and comparative analysis would significantly enhance its value.

Key Points

  • The article highlights the use of uniqCombined for calculating ad reach and the successful scaling from EC2 to Kubernetes.

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📖 Source: How SmartNews powers real-time ad performance dashboards with ClickHouse

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